With Gen Z craving spontaneity in a world of predictable routines, Oscar Mayer needed to become more than just the hot dog brand they knew growing up. Hot Dog Energy turned college campuses into playgrounds for the unexpected, from mysterious Wiener Wizard takeovers and dining hall transformations to Wienermobile appearances and interactive campus challenges. By turning an everyday food into an absurd, shareable experience, the campaign taps into Gen Z’s love of unhinged humor and unexpected moments to spark conversation, fuel social sharing, and make Oscar Mayer impossible to forget.

Collaborated with Gabrielle Phillips and Patricio Medrano Milan.